As online video continues to become more and more readily-available and continues to replace traditional TV coverage, are you exploring innovative ways to ensure your marketing and PR spend is reaching the right target audiences?
Video content is one of the major factors increasing the amount of time people are now spending online. As a result, there is no doubt that video is one of thr best ways to engage and interact with your customers, build long-term relationships and generate strong customer loyalty.
The critical points about any type of content are ensuring that it fits with your brand and that it gives the viewer something useful. Getting the right fit often requires a broader approach from brands to their consumers. The key is to facilitate discussion and create a link to issues, rather than overtly trying to sell product. What some brands are getting wrong is that they are creating content that is so overly-branded that consumers simply won’t watch it.