Podcasts offer a fresh new outlet for media and communication, providing a direct line from our studio to the devices of potential customers all over the world.
Radio is there to listen to and be entertained by, but a podcast gives people the choice – they can decide what they want to listen to and what they want to do with the information they consume.
People can refine the subject matter that they want to listen to and search for specific topics online. Podcasts are also very useful for journalists as they can become a means of channelling information that may not find a place in a newspaper or online editorial.
4mediarelations can manage the entire podcast production and will be responsible for seeding it online, ensuring it features in the right libraries when journalists and consumers search for a specific topic. People are downloading audio content online all the time and we want to make sure yours reaches the right ears.