Revitalise are a charity who have provided respite care for those with disabilities in the UK for more than 50 years. 4mediarelations looked to assist them in creating a national survey of disabled football fans, assessing their opinions on which Premier League football clubs were and were not providing the correct levels of accessibility for their disabled supporters.
Our campaign with Revitalise was slightly different in that the research we completed for them was for a specific set of people within a specific panel. Despite its potential complexity, the journalistic experience within the media team made the process both straightforward and effective.
By contacting the disabled supporters’ clubs/trusts for each of the 20 Premier League clubs before the beginning of the season, we were able to canvass opinions directly from the charity’s targeted audience of participants.
Having developed the end results into a survey and infographic, the media team were able to pull out the key highlights and target media outlets across the country based on what had been developed. We were able to utilise our extensive regional and national media contacts to sculpt the story into a relevant narrative for broadcast outlets up and down the UK.
The end result was a highly cogent and efficiently run project which was picked up by numerous news outlets on the back of the initial press release and because of this garnered nationwide coverage with a PR value of over £1 million.
The spokesperson from the charity went on to speak to the BBC’s World Service, BBC Wales alongside nine other BBC regional stations and included three separate interviews with BBC Radio Solent.
There were also spots on commercial radio stations up and down the country, including: Radio City, the Lincs FM Group and The Breeze.