Mattel: Barbie Dreamtopia

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Client Challenge:

Mattel’s campaign for iconic childrens’ toy, Barbie was a specifically joyous coming-together of all the right elements to create a well-rounded campaign that purveyed their key messages of helping, not only children, but their parents flex their creative muscles while also enjoying time together.

Taking place in April 2015, the 4mediarelations teams involved crafted a fantastic creative brief that developed into outstanding media coverage.

The Campaign

Working with an brand as well recognised as Mattel’s Barbie demanded an iconic spokesperson to truly bring out the best of the campaign. Having Geri Horner (nee Halliwell) available to speak to media outlets across the country proved the perfect addition.

The media team at 4mediarelations developed their creative to harness Geri’s already stellar credentials as an advocate of female empowerment and placed her alongside editor-in-chief of MumsNet, Annie O’Leary.

What this resulted in was nothing short of a radio dream team.

Their rapport developed instantly and the key messages, 4mediarelations provided them with as part of their spokespersons briefs, were central throughout each and every interview.


Geri and Annie were speaking to the newly re-launched Virgin Radio, national specialist station, Gaydio, some of the finest BBC regional stations across the country alongside the cream of UK commercial radio in a jam-packed four hour session in our state of the art recording booths.


Coverage Included

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