4media Group recently worked with location based dating app, Happn, to assist in promoting their app to new audiences.
In order to promote the app, the campaign was linked to Valentine’s Day. Being the most romantic day of the year, Valentine’s Day was the perfect time to promote the app to the millions of singles looking for love.
The campaign centred around the dating habits and incorporated research and broadcast elements.
The research, conducted by our in-house research company, Atomik Research, revealed the dating habits of the UK. It was revealed that 63% of single adults in the UK use online dating sites or dating apps, with men dating more regularly than women. Despite this however, the data indicated a cautiousness about UK daters, as they spend an average of 21 days talking to someone online before they actually meet up with them.
Saturday was named as the more popular night of the week for a date overall, and when it comes to getting ready we spend 1 hour and 20 minutes preparing ourselves. The research also revealed how much the nation spends on a date; first dates cost us about £70, with men spending almost double than women.
The campaign was fronted by dating expert Hayley Quinn and Claire Certain, who looks at the trends of daters at Happn.
Our media team generated an impressive 22 media interviews including 3 TV interviews with Sky News, London Live and ITV News as well as radio interviews with Talk Radio, BBC West Midlands, BBC Scotland and more!