4mediarelations were approached by Collection Cosmetics to produce a series of videos to highlight their upcoming key product releases alongside a number of competitions editorial and radio competitions.
The videos would be produced with the end-user in mind, thereby maximising their potential viewership and new custom.
Having worked out exactly what Collection Cosmetics were looking for from their video campaigns, the 4mediarelations team entered pre-production stages of with a fully crafted idea of what the projects were being built to do. Having previously built a purpose-made video shoot and edit suite, 4mediarelations were more than ready to tackle the task.
Then, by utilising celebrity stylist, Francesca Neill as the expert voice, each video tackled a common issue faced day-to-day by the consumers.
Alongside the series of videos, the media team placed strategic competition prizes in key media outlets to ensure the maximum exposure for the brand.
The editorial videos produced by 4mediarelations were placed by the media team on sites such as Yahoo! Style, The Fuss and OK Magazine’s online portal. Also, the competitions reachin outlets such as InStyle, Reveal, Closer Online and Simply Woman.