Once upon a time in a land not too far away, there was a magical kingdom made entirely of brands. They came in all shapes and sizes. Some were big, some were small, some were short, some were tall. But no matter what their differences, they all had one thing in common: they all told a story.
Storytelling helps to build a wider picture of who you are outside of the products you sell. It helps tie in emotion, knowledge, and trust into your brand. If a new customer were to take their first look at your business, what would they see? What impression would they get about not only your product but also you as a personality? These are aspects that every brand should constantly be aware of.
Whether it’s a press-release, live event or digital content, you are telling people a story about who you are and what you stand for. Let’s take a press-release for instance. You want to tell people about the product that you have and you want them to love it as much as you do. So how do you do that? You build a story around what it is you are selling. You describe what it looks like, how it feels, how it smells, how you might use it, how it might make you feel once you have used it. Once you have built that narrative, you can start building on top of this with live events to show this in motion.
The same can be said for digital content. The content you post on social media reflects who you are as a brand. Whether it is pushing to a product, informing you of the latest news, or highlighting the capabilities of your business, each and every post should have a purpose. More than that, the posts should fit into the bigger story of your brand. These posts should resonate with your audience, be true and trustworthy. These are the basic building blocks in building a strong story and are the first steps in building a stronger brand.
Your brand’s story isn’t just about the words you put on your website. It’s about the performance, the sentiment and the sense of community you build. So, what story is your brand telling?
BY ANANDI VARA