4mediarelations are thrilled to announce the permanent addition of ‘Broadview’ which, in turn, is set to be re-named ‘The StoryBuild Agency’, to their ever-expanding portfolio of the 4media Group of Companies.
BroadView Managing Director, Stuart Maister, will run the rule over the pre-existing company as it transforms into ‘The StoryBuild Agency’, bringing with him a wealth of experience within both the Broadcast PR and journalism spheres.
Stuart said: “For 14 years, BroadView has helped large companies get their video content right. We pioneered video on the internet, we pioneered video on websites and we pioneered personalised video.
“What’s happened is our strategic vision has become bigger and we’ve developed into something we’re calling ‘The StoryBuild Agency’ because what we can do is help organisations get their story right.”
Having started his working life as a TV and radio reporter, Stuart spent the best part of a decade reporting from the frontline of news for BBC, ITN, Sky, ABC Australia and IRN. From there, he spotted what he felt was a sizeable gap in the market and in 1992 set-up ‘The London Bureau’ – aimed specifically at supplying broadcast coverage for businesses at a fraction of advertising cost (a familiar concept, no?)
Over 20 years later, including a spell with the Confederation of British Industry as a member of their policy-making forums, Stuart is still assisting brands and businesses craft their stories and turn them into top-quality content that inspires and engages.
Since its inception, Broadview as a company has crafted results and run successful campaigns for the likes of Virgin, BT, Sony, Vodafone and IBM.
Chief Executive Officer of the 4media Group of Companies, Ed Cyster said of the merger: “What we’re finding now is the demand from our clients is rich-content needs to be integrated with all of our projects, so we looked to Stuart and his expertise at BroadView and make it available across the group.
“We decided to launch the StoryBuild Agency because, at the heart of everything we do, is story-telling – it joins the dots with the services we provide for clients and enables us to have an invaluable working relationship with them, because we understand them.”
By Stuart Buchanan