4mediarelations is delighted to announce that Key Accounts Director Jennifer Cimerman and Associate Director Darren Ryan have both been appointed board directors of the Public Relations & Communications Association (PRCA) Travel and Tourism Group.
The newly-created body within the PRCA, the most prestigious professional association in the PR sector, will spearhead thought leadership and industry standards for communications in the travel and tourism sector. It will meet regularly to discuss the issues effecting the discipline and encourage dialogue among industry professionals.
Darren has been working in the travel and tourism sector for more than 15 years, and heads-up 4mediarelations’s activities as the official broadcast partner of World Travel Market, a collaboration entering its fourth year.
Darren said: “I am delighted to be a part of the PRCA Travel and Tourism board. It is a sector which I have championed throughout my career in broadcast PR and communications, and I look forward to sharing the knowledge and expertise I have gained from working so closely with WTM and tourism boards from Orlando to Oman.”
Jennifer has worked in communications for almost ten years, previously as a broadcast journalist and for the last five years in broadcast PR.
Jennifer said: “The travel sector is something I am passionate about as it has given me the opportunity to work on some unique, exiting and creative campaigns. Travel is an area that everyone can enjoy, which means as PRs we have an opportunity to really engage audiences with eye-catching creatives.
“I can’t wait to bring my experience and specialism in broadcast to the PRCA Travel & Tourism Group and provide insight into how the sector can promote itself on radio and TV.”
By Jamie Stanley