Each year in November over 50,000 senior travel industry professionals, government ministers and international press descend on the ExCel Centre in London for one of the world’s biggest and best travel trade shows, World Travel Market.
As the official broadcasting partner for WTM, 4mediarelations has attended the event for a number of years providing a fully functional broadcasting studio for the entire event. The studio provides a top quality ISDN link to radio stations around the country, this year utilised by 13 different clients over the full three day event.
The 4mediarelations media team set-up interviews with nationally regarded stations such as BBC Radio 4, BBC 5Live, TalkSport, Share Radio and a wealth of other BBC regional and commercial outlets. The event’s output also featured an interview between the Director of Tunisian Tourism and BBC World Service, which has a weekly global audience of over 308 million.
The team also set-up high-profile interviews throughout the course of the event with Michael Portillo, cricketer Sir Vivian Richards OBE, Martin Keown and the tourism agencies from countries such as Dubai, Poland, Antigua, Denmark, Egypt, Hawaii, Canada and Sri Lanka.
A packed three days of activity surmounted to another successful campaign for both 4mediarelations and World Travel Market, rounded up in a number of interviews by WTM’s Press and PR Manager, Paul Nelson.
Here’s to another year of great holidays and brilliant broadcast.