4mediarelations Blog

The world of broadcast is constantly evolving and changing. This is where we cut to the heart of what’s making the industry tick in 2016.


Twitter Broadcasts: How NFL Deal Moves the Goalposts

6th April 2016

“This latest venture from Twitter and the NFL is much more than an extra few games on TV for the baying masses every season, it could mark the beginning of the greatest sea change in the history of sports broadcasting”

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It’s a New Day…

29th February 2016

“At once, it’s a newspaper and a lifestyle magazine while trying to be neither”

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Online Migration: Evolution, Not Extinction

18th February 2016

In the wake BBC Three and the Independent moving online, many will tell you that ‘old’ media is dying, or that these outlets are merely the pioneers of an impending mass migration. However, for a number of reasons, I’m less convinced.

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Mind the Generation Gap…again.

26th January 2016

At a guess, I’d say the statement: “Kids spend more time online than watching TV,” probably hasn’t made you leap out of your seat in surprise and/or disgust. If, like me, you’re childless and closer to 40 than 14, it’s one of those ‘well, DUH’ headlines you read in the free papers or see on…

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Making A Spoiler

7th January 2016

Netflix’s ‘Making a Murderer’ has set the internet ablaze with the story of Wisconsin resident Steven A. Avery, Stuart Buchanan looks into why it’s a prime example of a changing conversation culture. “If you don’t want to know the scores, look away now…” A sentence that struck fear into the hearts of thousands of football…

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Broadcast. Distilled.

23rd November 2015

When Chase Distillery approached 4mediarelations to create a campaign centralised around their new line of potato-based spirits, we were understandably excited to be working with the company behind an iconic British brand in ‘Tyrell’s Crisps’.

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FHM: Farewell, His Media

20th November 2015

The imminent demise of FHM and Zoo could also mark the final demise of one of the most popular, yet derided media phenomena of the last 25 years, one which, at its peak, enjoyed a readership of millions and the adoration of a generation of young men.

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Dream Toys 2015

5th November 2015

On behalf of the Toy Retails Association, we informed the nation (and Santa Claus, of course) what the kids of Great Britain will be clamouring for this time round.

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Up For the Klopp: What can Football Teach Brand Builders?

26th October 2015

Ever since his first beaming appearance at his press conference unveiling, the endearing German has had the British sporting press eating out of his hand in a way that a pre-insanity Jose Mourinho would have been proud of at his ‘Special One’ peak.

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Reputation, Rumour and Reaction Management: The Dark Arts of PR

29th September 2015

Moving from the initial sniggerful puns and farmyard innuendos, the last two weeks have shown that one of the oldest and most destructive weapons in the PR arsenal is as potent as ever: the power of rumour.

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Joe Swash Cuts Ribbon on 4mediarelations Studio

4th September 2015

Former I’m a Celebrity and Eastenders star Joe Swash cuts the ribbon on 4mediarelations’s brand new Clerkenwell radio facility.

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A Great Big Doodle

4th September 2015

Laureates Michael Rosen and Chris Riddell wow the airwaves with their collaboration, ‘A Great Big Cuddle’ and create some new artwork along the way.

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#McWhopperProposal is a Virtuoso Display of PR Manoeuvring

28th August 2015

“In dismissing Burger King’s olive branch out-of-hand via an official statement, McDonald’s gave the impression of a disgruntled ex-player walking onto the pitch during a charity football match, sticking a pin in the ball and then walking off.”

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25th August 2015

With such a staggering number of people blurting and scanning their way through 140 character opinions every day, it’s no surprise that PR companies are utilising hashtags in their campaigns.

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Trust: The Foundation of PR

19th August 2015

“To build strong relationships there needs to be a basis of trust and breaking this trust can be extremely detrimental to future opportunities”

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An Underdog with a Strong Left Hook: Jeremy Corbyn and Labour’s PR War

18th August 2015

For a man who has dedicated much of his political life to campaigns against armed conflict, Jeremy Corbyn is a skilled PR warrior.

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Digital Age Outrage: Cecil the Lion and Online Awareness

4th August 2015

In 2015, online public shaming is nothing new. But even in this day and age, the collective campaign of keyboard warfare that the internet community has waged against American dentist Dr Walter Palmer has, objectively, been something to behold.

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Are you a PR or a Contact?

23rd July 2015

A background in music plugging set me up for a career in broadcast PR, but they are by no means the same thing. I’ve found that what really helps with any story, just as with a new record, is if you care about it yourself or believe you are providing something of value; then it is the most natural thing in the world to extoll its virtues.

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8th July 2015

See what happened when we decided to pay a few friends a visit and hand out some presents on the hottest Friday of the year.

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Hello Clerkenwell, You Look Fantastic

3rd July 2015

It’s a funny idea: ‘home’. I get the feeling we think about this a bit more than your average group of colleagues.

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We’re Moving!

11th June 2015

We are delighted to announce that on Friday 26th June, the 4media Group of Companies, including 4mediarelations, will relocate from our Mayfair HQ to a brand new facility in London’s Clerkenwell.

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4mediarelations Announces Continued PR Week Awards Partnership

11th June 2015

4mediarelations are delighted to announce our continued partnership with the PRWeek Awards, following-on from our successful sponsorship of the Best Integrated Campaign category in 2014.

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4mediarelations appoints Darren Ryan as Associate Director

11th June 2015

4mediarelations are delighted to announce the appointment of Darren Ryan as its new Associate Director, bringing 15 years of valuable PR experience to the London based agency.

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Apple Watch could be a PR Game-Changer

16th April 2015

Over the last 10-20 years, the distance between broadcasters and their key audiences and demographics has gradually eroded, worn down and washed away by an ever-rising flood of technological advancement and an unquenchable thirst for information and content.

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PRCA Launches ’30 Day’ PR Payment Campaign

8th April 2015

In last month’s Budget announcement the coalition government unveiled plans to clamp down on late payments by extending the Prompt Payment Code, aiming to make 30-day payment terms the standard, with 60 days the new maximum limit.

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Serial Provides Food for Thought for UK Radio Outlets

14th February 2015

Radio 4 Extra’s recent decision to dedicate daily airtime to US podcast Serial proves that its long list of impressive radio innovations shows no sign of abating. For the uninitiated, Serial is the brainchild of US broadcasters WBEZ, in Chicago. Each week, investigative journalist Sarah Koenig reveals another slice of her journey through the 1999…

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NFL Returns to Wembley

26th September 2014

The NFL returns to Wembley on Sunday in one of three games to be played on British soil this year. The renowned Miami Dolphins take on California’s Oakland Raiders at Wembley this weekend and we had Raiders legend and broadcaster Lincoln Kennedy in the 4mediarelations studio to discuss the upcoming games and sports tourism.

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