2016 has been a memorable year in more ways than one, and the successful work achieved here at 4mediarelations is no exception. There have been fantastic radio days, compelling campaigns and our first ever Facebook live stream. Here are some of the highlights:
Kat Von D: Facebook Live Q&A
This October, 4mediarelations teamed up with Miami Ink and LA Ink star Kat Von D to discuss the launch of her new make-up range in Debenhams via Facebook live stream. Interviewed by One Direction’s make-up artist Lou Teasdale, Kat answered questions posed by an audience of over 260,000. At the time of writing, the video has garnered a total of 378k views, 16k reactions, 2k comments and nearly 400 shares. Watch the stream here.
4mediarelations’ coverage of the DreamToys campaign this November was the most successful to date, securing This Morning (with over 1.5million viewers), The Jonathan Ross Xmas Special (2million viewers) 11 BBC stations, the Mark Forrest Show (which syndicates to all regional BBC stations) and Sky News Radio (potential reach of 34million). Find out more about the campaign here.
World Travel Market
This year’s World Travel Market was a packed three days of activity utilised by 13 clients. Interviews were set up with nationally regarded stations such as BBC Radio 4, BBC 5Live, TalkSport, Share Radio and a wealth of other BBC regional and commercial outlets including an interview between the Director of Tunisian Tourism and BBC World Service, which has a weekly global audience of over 308 million. Find out more about the event here.
This year has seen some fantastic work for Collection Cosmetics. Videos were produced to highlight upcoming key product releases alongside editorial and radio competitions. The videos were placed on sites such as Yahoo! Style, The Fuss and OK Magazine’s online portal. Find out more here.
Nationwide: First Payment in Space
To embody Nationwide’s commitment to technological innovation in the financial world, we decided on a campaign that was ‘out of the world’ – and the idea for the first ever contactless payment from space was born. To profile the campaign, we produced a full video package including long-form and social edits. To publicise the activity, 4mediarelations also hosted a day of broadcast interviews from our studios in Clerkenwell, with Nationwide’s head of payments, Paul Horlock. Find out more here.
To mark the momentous 400th anniversary of the first European landing in Australia, 4mediarelations teamed up with Tourism Western Australia to broadcast live from the very spot where the West first came into contact with this great nation, with historian and BBC Coast presenter Neil Oliver on-hand as a spokesperson. The campaign was also covered on eight BBC radio stations, who interviewed Neil via live ISDN link the day before from the other side of the world. Find out more here.
MacMillan: Chris Hadfield
We teamed up with renowned publisher MacMillan to promote Chris Hadfield’s new book The Darkest Dark, a children’s tale about over-coming fears and facing adversity to become an astronaut. Chris’ activity consisted of approximately 20 radio interviews alongside 3 TV interviews for news broadcast – Channel 5, BBC 24 and BBC World Service. His radio coverage involved the likes of: BBC Radio 4, TalkRADIO, Virgin Radio, BBC Radio 2 and RNIB Connect’s specialist literary show. Find out more here.