4mediarelations Blog

The world of broadcast is constantly evolving and changing. This is where we cut to the heart of what’s making the industry tick in 2016.


The New Generation of PRs

7th August 2017

Applications are now open for our internship positions, so if you think you have what it takes please get in touch:

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New Faces, Same Exceptional Campaigns…

27th July 2017

New Faces, Same Exceptional Campaigns… The 4media group strives on growth and development on a daily basis. Our account management and new business have recently expanded with some of the best in the business. A very warm welcome to the four new faces to the team who have all made such an impact to our…

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The Changing Face of TV and Online Video

13th July 2017

Online video killed the TV star? If a picture says a thousand words then it’s safe to say that quality video content speaks for itself. One of the greatest assets to any campaign is keeping up with the growing evolution of video – one which satisfies the public’s need to be entertained and want to be informed simultaneously. The media craves video, which…

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5 Things to Consider for 2017

4th January 2017

Arbitrary greetings of another trip around the sun to you and yours, dear reader. 2016 – The year of ‘post-truth’, Pokémon Go and Ed Balls’ Gangnam Style – was as unpredictable as a South Western train timetable. But with it now firmly in the rear-view mirror, where to now? Those of us in PR-Land are…

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4mediarelations in 2016

16th December 2016

We look back at a fantastic year of radio days, compelling campaigns and our first ever Facebook live stream.

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What Makes a Great Christmas Campaign?

9th December 2016

In this, the annual Christmas ad battle, we ask: what makes a great, festive campaign?

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How Can PRs Handle Fake News?

29th November 2016

With the widespread proliferation of fake news, how can PRs prepare for the worst?

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Another successful World Travel Market for 4mediarelations in 2016.

11th November 2016

Each year in November over 50,000 senior travel industry professionals, government ministers and international press descend on the ExCel Centre in London for one of the world’s biggest and best travel trade shows, World Travel Market.

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Stellar ‘DreamToys’ Coverage

10th November 2016

4mediarelations’ coverage of the DreamToys campaign was the most successful to date, securing This Morning, 11 BBC stations, the Mark Forrest Show and Sky News Radio.

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The Closure of Vine: Innovate or Die

4th November 2016

What can we learn from the closure of 6-second video app Vine?

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RAJAR – Q3 2016: Video Killed the Radio Star…Really?

28th October 2016

“Having sifted through Rajar’s latest listening figures yesterday, the death of the radio star still appears little more than an affectation of 80s one-hit wonders (sorry Buggles).”

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Virtual Reality is Here…For Now…

28th October 2016

PS VR, while nowhere near the first consumer VR accessory, looks set to be most people’s first proper foray into handing the majority of their sensory control over to a computer.

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Neil Oliver speaks to BBC Breakfast from Western Australia

25th October 2016

4mediarelations teamed-up with Tourism Western Australia to broadcast live from the very spot where the West first came into contact with this great nation, with historian and BBC Coast presenter Neil Oliver on-hand as a spokesperson.

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Kat Von D: Facebook Live Q&A

11th October 2016

Kat Von D and Debenhams were launching the legendary tattoo artist’s make-up range in the UK, so we helped them live stream the launch through Facebook Live,engaging more than 300,000 viewers and maximising the social reach of the campaign.

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Brands and the Illusion of Inclusivity

6th October 2016

“How can brands sincerely engage with social issues without looking like they’re capitalising on the latest ‘trend’?”

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What Comes First: the TV Chicken or the PR Egg?

29th September 2016

“TV shows and their items and guests are often a by-product of what was sent in to the editorial team by an enthusiastic member of a PR team. I should know, I’ve been sent tons of press releases in my time working in TV.”

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The Implications of Real-time Marketing

28th September 2016

“When real-time marketing flops, it is because quality has been sacrificed for being culturally “relevant” at that moment.”

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Jennifer Cimerman and Darren Ryan Appointed to PRCA Travel and Tourism Board

22nd September 2016

“4mediarelations is delighted to announce that Key Accounts Director Jennifer Cimerman and Associate Director Darren Ryan have been appointed board directors of the PRCA Travel and Tourism Group”

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Chat bots: how will they change the face of marketing?

22nd September 2016

“With improved A.I. technology, how will chat bots change the face of marketing, capture new customers and transform the workplace?”

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GBBO and Channel 4: Is Commercial TV the Future of Content?

13th September 2016

“How will a much-loved British institution handle this shock network change?”

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The Premier League Returns in a Brand New Kit

12th August 2016

“With the new season comes a slew of fresh brand updates and overhauls, with England’s top division undergoing a dramatic facelift. But what does this new direction mean for one of the world’s most popular and recognisable brands?”

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Brexit: A Very British PR War

14th June 2016

“The way in which both Remain and Vote Leave have executed their campaign comms has been positively medieval, so much so that they would have been better suited to launch via trebuchet than press event”

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Twitter Broadcasts: How NFL Deal Moves the Goalposts

6th April 2016

“This latest venture from Twitter and the NFL is much more than an extra few games on TV for the baying masses every season, it could mark the beginning of the greatest sea change in the history of sports broadcasting”

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It’s a New Day…

29th February 2016

“At once, it’s a newspaper and a lifestyle magazine while trying to be neither”

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Online Migration: Evolution, Not Extinction

18th February 2016

In the wake BBC Three and the Independent moving online, many will tell you that ‘old’ media is dying, or that these outlets are merely the pioneers of an impending mass migration. However, for a number of reasons, I’m less convinced.

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Mind the Generation Gap…again.

26th January 2016

At a guess, I’d say the statement: “Kids spend more time online than watching TV,” probably hasn’t made you leap out of your seat in surprise and/or disgust. If, like me, you’re childless and closer to 40 than 14, it’s one of those ‘well, DUH’ headlines you read in the free papers or see on…

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Making A Spoiler

7th January 2016

Netflix’s ‘Making a Murderer’ has set the internet ablaze with the story of Wisconsin resident Steven A. Avery, Stuart Buchanan looks into why it’s a prime example of a changing conversation culture. “If you don’t want to know the scores, look away now…” A sentence that struck fear into the hearts of thousands of football…

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Broadcast. Distilled.

23rd November 2015

When Chase Distillery approached 4mediarelations to create a campaign centralised around their new line of potato-based spirits, we were understandably excited to be working with the company behind an iconic British brand in ‘Tyrell’s Crisps’.

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FHM: Farewell, His Media

20th November 2015

The imminent demise of FHM and Zoo could also mark the final demise of one of the most popular, yet derided media phenomena of the last 25 years, one which, at its peak, enjoyed a readership of millions and the adoration of a generation of young men.

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Dream Toys 2015

5th November 2015

On behalf of the Toy Retails Association, we informed the nation (and Santa Claus, of course) what the kids of Great Britain will be clamouring for this time round.

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Up For the Klopp: What can Football Teach Brand Builders?

26th October 2015

Ever since his first beaming appearance at his press conference unveiling, the endearing German has had the British sporting press eating out of his hand in a way that a pre-insanity Jose Mourinho would have been proud of at his ‘Special One’ peak.

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Reputation, Rumour and Reaction Management: The Dark Arts of PR

29th September 2015

Moving from the initial sniggerful puns and farmyard innuendos, the last two weeks have shown that one of the oldest and most destructive weapons in the PR arsenal is as potent as ever: the power of rumour.

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BroadView and StoryBuild Agency Join 4media Group of Companies

15th September 2015

4mediarelations are thrilled to announce the permanent addition of BroadView & The Story Build Agency.

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Joe Swash Cuts Ribbon on 4mediarelations Studio

4th September 2015

Former I’m a Celebrity and Eastenders star Joe Swash cuts the ribbon on 4mediarelations’s brand new Clerkenwell radio facility.

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A Great Big Doodle

4th September 2015

Laureates Michael Rosen and Chris Riddell wow the airwaves with their collaboration, ‘A Great Big Cuddle’ and create some new artwork along the way.

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#McWhopperProposal is a Virtuoso Display of PR Manoeuvring

28th August 2015

“In dismissing Burger King’s olive branch out-of-hand via an official statement, McDonald’s gave the impression of a disgruntled ex-player walking onto the pitch during a charity football match, sticking a pin in the ball and then walking off”

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25th August 2015

With such a staggering number of people blurting and scanning their way through 140 character opinions every day, it’s no surprise that PR companies are utilising hashtags in their campaigns.

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Trust: The Foundation of PR

19th August 2015

“To build strong relationships there needs to be a basis of trust and breaking this trust can be extremely detrimental to future opportunities”

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An Underdog with a Strong Left Hook: Jeremy Corbyn and Labour’s PR War

18th August 2015

For a man who has dedicated much of his political life to campaigns against armed conflict, Jeremy Corbyn is a skilled PR warrior.

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Digital Age Outrage: Cecil the Lion and Online Awareness

4th August 2015

In 2015, online public shaming is nothing new. But even in this day and age, the collective campaign of keyboard warfare that the internet community has waged against American dentist Dr Walter Palmer has, objectively, been something to behold.

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Are you a PR or a Contact?

23rd July 2015

A background in music plugging set me up for a career in broadcast PR, but they are by no means the same thing. I’ve found that what really helps with any story, just as with a new record, is if you care about it yourself or believe you are providing something of value; then it is the most natural thing in the world to extoll its virtues.

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8th July 2015

See what happened when we decided to pay a few friends a visit and hand out some presents on the hottest Friday of the year.

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Hello Clerkenwell, You Look Fantastic

3rd July 2015

It’s a funny idea: ‘home’. I get the feeling we think about this a bit more than your average group of colleagues.

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We’re Moving!

11th June 2015

We are delighted to announce that on Friday 26th June, the 4media Group of Companies, including 4mediarelations, will relocate from our Mayfair HQ to a brand new facility in London’s Clerkenwell.

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4mediarelations Announces Continued PR Week Awards Partnership

11th June 2015

4mediarelations are delighted to announce our continued partnership with the PRWeek Awards, following-on from our successful sponsorship of the Best Integrated Campaign category in 2014.

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4mediarelations appoints Darren Ryan as Associate Director

11th June 2015

4mediarelations are delighted to announce the appointment of Darren Ryan as its new Associate Director, bringing 15 years of valuable PR experience to the London based agency.

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Apple Watch could be a PR Game-Changer

16th April 2015

Over the last 10-20 years, the distance between broadcasters and their key audiences and demographics has gradually eroded, worn down and washed away by an ever-rising flood of technological advancement and an unquenchable thirst for information and content.

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PRCA Launches ’30 Day’ PR Payment Campaign

8th April 2015

In last month’s Budget announcement the coalition government unveiled plans to clamp down on late payments by extending the Prompt Payment Code, aiming to make 30-day payment terms the standard, with 60 days the new maximum limit.

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Serial Provides Food for Thought for UK Radio Outlets

14th February 2015

Radio 4 Extra’s recent decision to dedicate daily airtime to US podcast Serial proves that its long list of impressive radio innovations shows no sign of abating. For the uninitiated, Serial is the brainchild of US broadcasters WBEZ, in Chicago. Each week, investigative journalist Sarah Koenig reveals another slice of her journey through the 1999…

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NFL Returns to Wembley

26th September 2014

The NFL returns to Wembley on Sunday in one of three games to be played on British soil this year. The renowned Miami Dolphins take on California’s Oakland Raiders at Wembley this weekend and we had Raiders legend and broadcaster Lincoln Kennedy in the 4mediarelations studio to discuss the upcoming games and sports tourism.

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